In a recent financial report Netease reported that the revenue from the video game has grown by 1.5 %, but the net profit fell by 2.6 %. In recent years, the company’s growth has slowed down that it probably established its appetites – it ceased to scatter money, investing in various studios. If you believe the Bloomberg material, in fact, the situation in NeteasE even worse than it might seem.
About the situation in the company
Recently, a billionaire and founder Netease William Dean (William Ding) reduced hundreds of jobs, closed or suspended the work of several game studios, and also abandoned international investment. Moreover, the corporation reduces the department engaged in the search for investment capabilities abroad. As noted in the publication, the head was so fond of the crushing of assets that next year NeteasE will be left without major releases.
Among the injured studio of the former screenwriter Mass Effect Maca Walters (Mac Walters) Worlds Untold, team Jar of Sparks led by the veteran Xbox Jerry Huka (Jerry Hook), as well as Japanese OUKA – The authors of Visions of Mana worked in the already closed studio . The publisher of the latter acted Square Enix, And Dean I thought that it makes no sense to keep the team that works for external public.
Believe Stephen Totilo (STEPHEN TOTILO) from Game File, under the threat of closing are "more dozen studios Netease around the world ". Clouds are thickening, including over Quantic Dream, GRASSHOPPER ManUFACTure, Rebel Wolves and other groups associated with the Chinese corporation.
Now the corporation intends to megacasinoonline.co.uk focus on a less extensive set of Titles, but they are all required to bring a huge earnings. For example, now Dean Actively promotes the multiplayer Eggy Party and other similar games for the mass market with relatively low production costs. All other fun who has no potential to generate millions of dollars a year, Dean Rejects. Typically, the billionaire does not have time to play games, but he boasts that he can determine the essence of Title, observing the gameplay for only a couple of seconds.
Last year Dean hired a small group of freshly baked experts in the field of finance as their direct subordinates. Some of these people who are not even thirty have already gained a foothold in key positions in order to lead or manage the departments of the game unit.
The purpose of restructuring is to strengthen the position Netease In the fight with Tencent, another Chinese giant, as well as actively developing firms like Hoyoverse.
Employees Netease Concerned about unstable behavior Dina, Like, he often changes his opinion. In addition, he asked subordinates in Chinese offices to work until nine in the evening. The company representative clarified that there is no such requirement, and each of the departments works at its own pace.
About games and studios
Creating inside Netease Kuteria contrasts brightly with loud successes of Marvel Rivals . According to analysts, the game has already brought more than $ 200 million. From the financial report it became known that the Friedtele PVP player attracted more than 40 million users.
However, the game could not be exit. If you believe one of Bloomberg interlocutors, at some point there were discussions about the cancellation of the project. Besides, Dina I really did not like the thought of paying deductions Disney For her characters. Therefore, once he asked artists to change the heroes Marvel on their own and develop their design. This maneuver, which essentially did not bring anything, cost the company several million dollars. IN Netease This information has refuted.
Co -author of the series Yakuza Tosikhiro is naked (TOSHIIRO NAGOSHI) continues to pour over his Title for Netease. He, like other Japanese teams, gave him time to complete the work, but they will not allocate money for marketing.
Meanwhile, some Western studios Netease already negotiating with other publishers. For example, Jackalope Games, which works on mmorpg by Warhammer, received positive responses from potential partners at one of the recent exhibitions.
Myself Dean at the same time states that Netease Still aim to support "first-class studios with talented specialists".